Every piece at Pooja Aggarwal starts as an original illustration, drawn by hand before it is ever translated onto fabric. This collection brings together our premium women’s clothing: scarves, shirts, dresses, kurtas and bags, all made in limited runs so what you wear stays distinctive.
Shop by category
- Silk scarves: the easiest way to wear a print, and a good first piece
- Designer dresses: for work, brunch and evenings out
- Shirts: printed shirts that dress up or down
- Kurtas for work: Indian silhouettes made for the workday
- Crochet bags: handcrafted accessories to finish an outfit
What makes it premium
- Original artwork: Founder Pooja Aggarwal trained at Chelsea College of Art. Prints are drawn by hand, never pulled from stock libraries.
- Slow development: A single print can take weeks, moving from sketch to watercolour to final composition.
- Limited collections: Small runs keep each design exclusive.
- Living heritage: Hand embroidery and traditional weaving techniques are reimagined for modern wardrobes.
How to choose
Start with a print you can see yourself wearing again and again. If you are new to the brand, a scarf is a simple way to try a design. If you want something for daily use, pick a shirt or dress in a calmer print and a silhouette that suits your routine. Check the fabric details on each product page before you decide.
Our story
The label launched in New York City in 2012 and opened its first store in New Delhi in 2023. Co-founder Shradha Aggarwal, a holistic health coach and Ayurveda practitioner, brings a mindful, wellness-led thread to the brand’s philosophy.
FAQs
Q. Are the prints really hand-illustrated?
Yes. Every print begins as an original artwork created by hand.
Q. What makes this premium women’s clothing?
Original illustration, slow design, limited collections and respect for Indian craft.
Q. Can I wear these pieces every day?
Yes. Silhouettes are designed for repeat wear, from office to evening.
Q. Where can I see the collection in person?
Visit our store in New Delhi, open since 2023.
Q. Why choose art-led fashion over fast fashion?
It is made to last, in construction and in meaning.
Popular Searches
Luxury Dresses | Elegant Dresses | Ladies Scarves | Printed Dresses | Resort Wear Dresses