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EVERY PRINT HAS A STORY

Each print design is hand-illustrated by artist Pooja Aggarwal and paints a visual narrative about life. Drawing inspiration from the ordinary and extraordinary, our designs weave together tales of love, nature’s rhythms, and the beauty and whimsy of everyday life.

OUR MISSION – CONNECTING PEOPLE

For us, this is personal.

We believe no one should feel alone, and sometimes all it takes is a spark—a moment—to forge a new friendship. Each piece is designed to do just that: to invite curiosity, spark conversation, and open the door to meaningful connection. We hope every piece becomes a catalyst for new stories in your life.

ABOUT POOJA AGGARWAL

For Pooja Aggarwal, art has always been second nature - a passion sparked in childhood that continues to shape her creative journey. After graduating from Chelsea College of Art in London, she found her calling in print while working at a leading Indian fashion label, where she began charting a new path around ‘wearable art.’ In 2012, she brought this vision to life, launching her own print brand in New York City with a bold Resort Collection.

ABOUT SHRADHA AGGARWAL

Shradha is a holistic health coach specializing in Ayurvedic practices, with a background in television that includes work with MTV Networks and the Discovery Channel. She holds a Bachelor’s Degree in New Media, Film, and Cultural Studies from The New School University, as well as a diploma in Integrative Nutrition from the Institute for Integrative Nutrition, New York.

She founded Miss Chhotee’s, a gourmet packaged food company, and most recently, Healshala, an Ayurvedic clean beauty brand for Pooja Aggarwal.

With nearly three decades of combined experience in media, Ayurveda, arts, and fashion, Pooja and Shradha came together in 2023 to open their first apparel and home store in New Delhi, marking a meaningful homecoming.

Pooja and Shradha collaborate to offer their clientele a unique, personalized experience, delving into regions, crafts, and techniques beyond the ordinary. Their mission is to revive designs, products, and art from bygone eras and infuse them into contemporary lifestyles. With their individual journeys, they bring a distinctive vision to curate futuristic lifestyles, giving the brand its unmistakable identity.