Welcome to Pooja Aggarwal, Hand-Illustrated Silk Scarves and Wearable Art from India
Built on artistry, heritage, and an eye trained at Chelsea College of Art, London, Pooja Aggarwal is a label that brings hand-illustrated prints to everyday wear. The brand launched in New York in 2012, co-founded by Shradha Aggarwal, and opened its New Delhi store in 2023, bringing the same art-led approach home. Every piece begins as an original illustration before it becomes a scarf, a dress, or a kurta. Pooja Aggarwal creates in limited runs, reviving craft techniques that are slowly disappearing, so no two seasons ever repeat. What started as a way to wear art has grown into a brand for women who see fashion as a form of storytelling.
Why Pooja Aggarwal stands out
- Every print begins as an original hand illustration, never a digital repeat
- Limited production runs, so pieces stay exclusive rather than mass produced
- Rooted in heritage craft revival, from silk printing to hand crochet
- A footprint that spans New York to New Delhi
- Wearable luxury built for both festive occasions and daily wear
Signature Collection
At the heart of Pooja Aggarwal is a collection that moves between silk scarves, dresses, kurtas, shirts, and hand-crochet bags, each one carrying an original illustration. The pieces are made using fine silk, breathable cotton, and hand-crocheted yarn, with every design intended to feel like wearable art rooted in Indian heritage rather than a passing trend.
Silk Scarves
Explore designs made to be worn as art, from the office desk to a festive evening.
Designer Silk Scarf: Hand-illustrated on fine silk with intricate detail. Drape it over a plain kurta or blazer, ideal for festive gatherings or elevated office wear.
Printed Silk Scarf: Bold original prints in soft, breathable silk. Pairs beautifully with a simple dress or shirt, perfect for everyday styling with a pop of colour.
Luxury Silk Scarf: Premium silk with fine finishing and rich illustration detail. Wear with a saree or evening dress, ideal for weddings and formal evenings.
Dresses
Effortless silhouettes carrying the same hand-illustrated spirit, made for daily wear and travel alike.
Festive Dress: Rich prints with intricate detailing, made for celebration. Pair with statement jewellery, ideal for weddings and festive evenings.
Resort Wear Dress: Light, breathable fabric with vibrant illustration. Style with flats and a sun hat, perfect for vacations and resort days.
Daily Wear Dress: Comfortable cotton with subtle print detailing. Pair with sneakers or sandals, ideal for everyday errands and casual outings.
Kurtas
Traditional silhouettes reimagined with original hand-illustrated prints.
Festive Kurta: Rich illustrated prints on breathable fabric, made for celebration. Pair with statement earrings, ideal for pujas and festive get-togethers. (no dedicated collection URL found, flagging for you to confirm the live slug)
Festive Kurta Set: A matching illustrated set with coordinated bottoms. Style with a potli bag, perfect for weddings and sangeet nights. (same, no confirmed URL)
Peacock Kurta Set: A signature illustrated motif inspired by heritage art. Pair with jhumkis, ideal for festive dinners. (same, no confirmed URL)
Shirts and Tops
Everyday staples with the same illustrated detail, built for comfort and versatility.
Formal Shirts for Women: Clean tailoring with subtle hand-illustrated accents. Pair with trousers or a pencil skirt, ideal for the office or client meetings.
Cotton Shirts for Women: Breathable cotton with original print detail. Style with jeans or a midi skirt, perfect for weekend brunches.
Crochet Bags
Handmade with care, each bag carries a story of craft and detail.
Crochet Potli Bag: Hand-crocheted with fine detailing, a modern take on a traditional silhouette. Pair with a saree or festive kurta, ideal for weddings and celebrations.
Handmade Potli Bag: Soft, textured crochet work made entirely by hand. Style with ethnic wear, perfect for festive occasions.
Crochet Thali Cover: A delicate hand-crocheted piece for pooja and festive rituals. Ideal for festive home decor and gifting. (closest live collection, please confirm this is the right match)
Why You'll Keep Coming Back
Pooja Aggarwal isn't fast fashion. Every piece is designed slowly, illustrated by hand, and produced in limited numbers, so wearing it feels personal rather than repeated.
- Hand-illustrated prints, never digitally mass produced
- Heritage craftsmanship in silk, cotton, and crochet
- Limited runs that keep every piece exclusive
- Versatile across festive occasions and everyday wear
From a scarf you reach for daily to a piece saved for a wedding, Pooja Aggarwal makes wearable art meant to be lived in, not just admired.
FAQs
Q. How do I choose the right silk scarf?
Look at the illustration and the way you intend to wear it. A bold print works well draped over solids, while a subtler design pairs easily with patterned outfits.
Q. What should I wear for a festive occasion?
A festive kurta set or a printed dress paired with a hand-crochet potli bag brings the full hand-illustrated look together.
Q. Are the fabrics comfortable for daily wear?
Yes. The cotton dresses and shirts are made for breathability and all-day comfort, while silk pieces are reserved for special occasions.
Q. How is each piece hand-illustrated?
Every design starts as an original illustration by the brand's founder, which is then translated onto fabric before production begins, so no two collections repeat.
Q. Are the pieces limited edition?
Yes. Pooja Aggarwal produces in limited runs to keep every design exclusive rather than mass manufactured.
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