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Pooja AggarwalPooja Aggarwal

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Every Print has a Story

Each print design is hand-illustrated by artist Pooja Aggarwal and paints a visual narrative about life. Drawing inspiration from the ordinary and extraordinary, our designs weave together tales of love, nature’s rhythms, and the beauty and whimsy of everyday life.

Dresses
Dresses
Pants
Pants
Kurtas
Kurtas / Tunics
Scarves
Scarves
Shirts
T-Shirts
Shirts / Tops
Shirts / Tops

Scarves, Accessories & More

Share your brand's story and connect with your customers through compelling visuals and engaging content.

More from Pooja Aggarwal

Art by Pooja Agarwal doesn’t stop at the wardrobe – it travels from her canvases to your dresses, pocket squares and cushions, styling both you, your loved ones and your space.

The Team

Pooja & Shradha

Pooja Aggarwal and Shradha Aggarwal bring together the worlds of art, fashion, Ayurveda and holistic living to shape the distinctive universe of Pooja Agarwal. With Pooja’s training at Chelsea College of Art and years of experience in ‘wearable art’, and Shradha’s expertise as a holistic health coach and clean beauty entrepreneur, the duo curates apparel, home textiles and wellness-inspired products that feel both timeless and modern. Their New Delhi store is a true homecoming, where prints, crafts and rituals from the past are thoughtfully reimagined for contemporary lifestyles.

Priya Kashyap

What I love about Pooja Aggarwal is how effortlessly versatile all pieces are—you can dress them up or down and keep coming back to them season after season. I’ve bought everything from scarves, dresses and kurta sets to classic shirts, jackets, track pants, and casual T-shirts, and every piece holds up beautifully over time. The quality is excellent, the designs are timeless, and knowing the designer is an artist makes it feel like you are wearing art, not fast fashion.

Shivanjali Bhaskar

I love PA for its effortless blend of contemporary design and everyday comfort. The silhouettes feel modern and international, while the cotton fabrics are breathable, soft, and incredibly well-made. I’ve worn and re-worn several different styles of dresses and bags. I often receive compliments on how polished yet relaxed the pieces look. PA has become my go-to for elevated, everyday wear that feels thoughtful, comfortable, and timeless.

Tanya Anand

Pooja Aggarwal’s products are an embodiment of premium quality and versatile styles. From adding chic, wearable pieces to your collection, to finding the perfect gift for a loved one - they’ve got you covered. And the best part? They have some of the most comfortable items for menswear, too!

Aditi Rastogi

Absolutely looove the A-line and anti-fit silhouettes from Pooja Aggarwal! The cuts are one-of-a-kind and super flattering. Additionally, the fabrics are lightweight without being transparent, so the breathability is not negated by the need for a layer below. I enjoy their human centric prints, and their happy scarf. Looking forward to their new spring-summer collection!

Minakshi

I genuinely love the fabric they use. Their dresses are incredibly comfortable, you can wear them all day, anywhere you want to go. The fabric is so soft and easy to wear, it feels like gentle cotton on your skin. Definitely check them out!

Nymat Bindra

The brand is fresh, very young and has a wide selection and range for all : men and women, work , lesiure and holiday wear. The selection makes for an ideal gifting option for any pocket !! Well priced and the quality is good be it in satin, linen or cotton! I bought gifts for friends and also for self and every time I am reminded of how nice I look. I enjoy wearing it out and only get compliments on how beautiful compliments.