Shop All, Pooja Aggarwal
Explore the full Pooja Aggarwal collection, hand-illustrated silk scarves, dresses, kurtas, shirts, and hand-crochet bags, each piece carrying an original illustration born from heritage craft and limited production runs. From daily wear to festive occasions, every design is made to be worn as art.
Pooja Aggarwal began as a simple idea: fashion should carry a story, not just fabric. Founder Pooja Aggarwal, trained in fine art at Chelsea College of Art in London, brought that philosophy into wearable form when the brand launched in New York City in 2012. What started as an exploration of hand-illustrated prints on silk grew into a full collection spanning scarves, dresses, kurtas, shirts, and crochet accessories. In 2023, the brand opened its New Delhi store, marking a return to Indian roots and bringing the same art-first approach closer to home. Today, the full collection reflects that journey, global in perspective, yet deeply grounded in Indian craftsmanship.
Every piece in this collection begins the same way: as an original hand illustration. Nothing is pulled from a digital library or repeated across seasons. Motifs are drawn by hand, inspired by nature, memory, and everyday beauty, before being carefully translated onto fabric. This process takes time, which is why collections remain limited rather than mass produced. The result is a range of clothing and accessories that feel personal rather than manufactured, made for women who value meaning over volume.
What You'll Find
Silk Scarves: Hand-illustrated on fine silk, made for both office wear and festive evenings. Each scarf begins as a hand-drawn motif before being translated onto silk with careful attention to scale, placement, and flow, so the artwork moves beautifully when worn. Whether draped over a blazer for the office or worn loosely with an evening outfit, these scarves add quiet sophistication without ever feeling loud. Explore the full range of designer silk scarves and everyday silk scarves for women.
Dresses: Breathable, illustrated silhouettes for daily wear, travel, and celebration. The dress collection moves fluidly between the everyday and the special occasion, cotton silhouettes built for comfort on ordinary days, and more elevated illustrated pieces suited to festive evenings and travel. Every print carries the same hand-drawn origin as the rest of the collection, so even a simple daily dress feels considered rather than basic. Browse daily wear dresses and resort wear dresses.
Kurtas: Traditional silhouettes reimagined through original illustration, blending heritage craft with a contemporary point of view. The kurta collection reflects the brand's homecoming to India, honoring familiar silhouettes while layering in hand-drawn detail that feels distinctly Pooja Aggarwal. These pieces move easily from festive gatherings to relaxed at-home wear, never losing their artistic character.
Shirts and Tops: Clean tailoring with subtle hand-illustrated detail, built for the office and weekends alike. This is where the collection's art-first philosophy meets everyday practicality, structured enough for client meetings, relaxed enough for a weekend brunch. The illustrated details are intentionally understated here, adding character without overwhelming the silhouette. Shop formal shirts for women and cotton shirts for women.
Crochet Bags: Handmade, hand-crocheted pieces for festive occasions and everyday carry. Each bag is built stitch by stitch by artisans translating an original illustrated motif into texture and form. The process is slow and deliberate, which is part of what makes each piece feel distinctive rather than mass produced. These bags work as easily with a festive kurta as they do with an everyday outfit, adding warmth and handcrafted character wherever they're carried. Explore crochet potli bags and the full potli bag collection.
Office and Work Wear: Polished, illustrated pieces made for the workday. This edit brings together shirts, dresses, and separates designed specifically for professional settings, structured enough to feel appropriate for the office, while still carrying the brand's signature hand-illustrated detail. It's built for women who want their workwear to feel considered, not generic. Browse office wear shirts for women and office wear dresses for women.
Why Shop the Full Collection
What ties every category together is a shared set of values that has stayed consistent since the brand's earliest days in New York:
- Every piece begins as an original hand illustration, never mass produced or digitally repeated
- Limited runs keep each design exclusive, so what you wear won't be everywhere
- A range that spans daily wear, office wear, and festive occasions, built for real, varied lives
- Heritage craftsmanship in silk, cotton, and hand crochet, honoring traditional techniques while keeping them relevant today
- A design language shaped by both international exposure and a genuine return to Indian roots
This is a collection built for women who see getting dressed as more than a routine, whether that means reaching for a daily wear dress on an ordinary Tuesday, layering a hand-illustrated scarf over office wear, or choosing a crochet potli bag to complete a festive outfit. Each category has its own character, but all of them share the same origin: an idea, drawn by hand, before it ever became something you could wear.
Whether you're building a daily wardrobe or shopping for a festive occasion, the full Pooja Aggarwal collection brings wearable art into every category. From the first illustrated sketch to the finished piece in your hands, every product carries the same intention: fashion that means something, made to last beyond a single season, and worn by women who want their style to reflect exactly who they are.
FAQs
Q. What makes Pooja Aggarwal different from other fashion brands?
Every piece starts as an original hand illustration before it becomes a scarf, dress, or kurta, produced in limited runs rather than mass manufactured.
Q. Do you have pieces for everyday wear as well as festive occasions?
Yes. The collection spans daily wear dresses and shirts through to festive kurtas and silk scarves for special occasions.
Q. What fabrics are used across the collection?
Primarily fine silk, breathable cotton, and hand-crocheted yarn, chosen for both comfort and craftsmanship.
Q.Is the full collection available online and in store?
Yes, the complete range is available online, with the New Delhi store also carrying in-season pieces.
Popular Searches
Shop By Category: Silk Scarves | Dresses | Shirts | Crochet Bags
Shop By Occasion: Resort Wear | Office Wear