Festive Kurta Sets Wearable Art for Every Celebration
Pooja Aggarwal doesn’t begin a festive piece by checking what’s selling. She begins with a pencil. Every design here is an original illustration drawn by Pooja herself, and only later does it become something you can wear to a wedding, a Diwali lunch or a late family dinner.
Why the Art Comes First
Pooja trained at Chelsea College of Art in London, and you can tell. The print is the main character, and the embellishment is there to back it up. Take the Royal Heiress Black Kurta Set, where a tiger is stitched onto black cotton silk. Or the Fame Gota Peach Set, soft in colour but full of detail. The Amaltas Elegance Kurta and FAME BEADED take the same idea in different directions.
How the Work Gets Made
Each piece goes from sketch to fabric to finishing, and the embellishment is planned around the drawing instead of added afterwards. Gota, thread work and beadwork go where they flatter the print. Fabrics and cuts are chosen so you can actually sit through a long function in them. Production runs stay small, so you’re unlikely to spot your outfit on someone else at the party. Where the craft needs a human hand, it gets one.
Old Techniques, Fresh Eyes
Gota and hand embroidery have been part of Indian celebration wear for generations. Pooja keeps them but looks at them differently, so the result feels current rather than costume-like. The label began in New York in 2012 and opened its New Delhi store in 2023, and you can see a bit of both worlds in how the pieces are cut.
How to Wear Festive Kurta Sets
Wedding function? Go for a heavily embellished set, add statement jewellery and carry a clutch. If the event is in the daytime and you want something lighter, a designer dress for women from the same illustrated range works just as well.
Festive lunch? Pick a softer set, keep jewellery minimal and tie a silk scarf at the neck.
Evening do? Let the got a and print do the talking. A crochet potli bag finishes the look, and shawls come in handy once it gets cool.
Worth Choosing Slowly
Festive outfits often get worn once and then forgotten. Our festive kurta sets are made to come out again year after year, which is why they’re worth choosing slowly.
Frequently Asked Questions
Q. Are the prints hand-illustrated?
Yes. Every design starts as an original drawing by Pooja Aggarwal, and the embroidery, gota or beadwork is added to suit it.
Q. Can I wear these festive kurta sets to a wedding?
Yes. The heavier, more embellished designs suit wedding functions, and the lighter ones are better for festive lunches and daytime gatherings.
Q. What techniques are used?
Gota work, thread embroidery and beadwork, placed to support the print instead of covering it.
Q. How do I style a kurta set for an evening event?
Let the print and gota lead. Add statement earrings and a handcrafted potli bag, and keep the rest of your jewellery simple.
Q. Why pick a designer set over regular ethnic wear?
You get original art, careful craft and small production runs, so the piece feels personal and stays wearable for many seasons.
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