Shop All Pooja Aggarwal
This is the full Pooja Aggarwal collection: silk scarves, dresses, kurtas, shirts and hand-crochet bags. Every piece starts with an original illustration and is made in small batches. You’ll find clothes for everyday, for the office and for festive evenings.
Our Story
Pooja Aggarwal studied fine art at Chelsea College of Art in London. She started the brand in New York in 2012 with one belief: clothes should have a story. The first pieces were hand-illustrated prints on silk. Over time the range grew to include dresses, kurtas, shirts and crochet accessories. In 2023 the brand opened a store in New Delhi, which felt like coming home. Today the collection looks outward to the world and stays rooted in Indian craft.
How Every Piece Is Made
It begins with a drawing. Motifs are sketched by hand, drawing on nature, memory and small everyday things, and then carefully moved onto fabric. Nothing comes from a digital library and nothing repeats from season to season. It takes longer this way, so we keep our runs small. What you get feels personal, not factory-made.
What You’ll Find
Silk Scarves: Each scarf starts as a hand-drawn motif, placed on fine silk with attention to scale and flow so the artwork moves when you do. Throw one over a blazer at work or wear it loose in the evening. Browse our designer silk scarves and silk scarves for women.
Dresses: Some are cotton and made for comfort on regular days. Others are dressier, for festive evenings and trips. Even the simplest daily dress carries a hand-drawn print. See our daily wear dresses and resort wear dresses.
Kurtas: Familiar shapes with hand-drawn detail added. They suit festive gatherings and quiet days at home equally well.
Shirts and Tops: Clean tailoring with a light touch of illustration. Sharp enough for a client meeting, easy enough for weekend brunch. Shop formal shirts for women and cotton shirts for women.
Crochet Bags: Artisans crochet each bag stitch by stitch, turning an illustrated motif into texture. It’s slow work, and you can see it in the finish. Carry one with a festive kurta or your everyday outfit. Explore crochet potli bags and the full potli bag collection.
Office and Work Wear: Shirts, dresses and separates for the workday, with the same illustrated detail. Browse office wear shirts for women and office wear dresses for women.
Why Shop the Full Collection
Small runs mean what you wear won’t be everywhere. The range covers daily wear, office wear and festive occasions, so it fits a real week and not just one event. The fabrics are silk, cotton and hand crochet, made with traditional techniques that still feel current. And the design carries both our years abroad and our return to India.
Pick what suits your day: a daily dress on an ordinary Tuesday, a scarf over office wear, a potli bag for a festive outfit. They all began the same way, as a drawing.
FAQs
Q. What makes Pooja Aggarwal different?
Every piece starts as an original hand illustration and is made in limited runs, not mass produced.
Q. Do you have pieces for everyday wear as well as festive occasions?
Yes. You’ll find daily wear dresses and shirts, plus festive kurtas and silk scarves for special occasions.
Q. What fabrics do you use?
Mostly fine silk, breathable cotton and hand-crocheted yarn, chosen for comfort and craft.
Q. Is the collection available online and in store?
Yes. The full range is online, and the New Delhi store carries in-season pieces.